Social Media and Leadership: The 2012 Presidential Race

Social media has come a long way in the past few years. From photo sharing to meme generation and proliferation, to “poking” and writing in 140 characters or less, it seems as though everyone is now involved across countless social media platforms. And, as a means for garnering influence and support, especially politically, social media has more than come into its own. Many politicians now consider social media and well-organized internet communities as invaluable mechanisms in both their fundraising and message disseminating machines.

We’ve put together an infographic to look at both the general influence of social media and notable social media events during the Republican primary election. Then we take a look at the four remaining Republican candidates stack up against the formidable social media prowess of President Obama.

As a means for spreading a message, garnering support, and engaging both your supporters and opposition, social media does wonders for politicians and has that same potential for businesses and business leaders. What are these candidates doing right? What are they doing wrong? How would you shift the social media strategy of the following candidates to be more effective? As the importance of social media becomes larger and larger in the world of business and politics, it’s important to have an opinion. What’s yours?

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